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Font based typographic logos are immortal, they are easy to create (unless you are using your own custom font), easy to print and easy to brand. We already are aware of brands like Google, IBM, Disney etc. Their fonts and distinction is classic and you can’t really forget them, do you?
Classic Famous Typographic Logos
Lets implore in the world of famous typographic branded logos so that we can check out the power in text based logos.
These examples clearly shows that worlds top companies favors text based logos and i’m pretty sure there are some reasons strong reasons behind this. I personally think text based logos are recognizable even when printed in black and white, which is a pretty strong cause to favor text based logos, moreover shows the full name which is really good for branding. To know more on advantages and disadvantages of text based logos you shous check this out Text Logos.
There are different kinds of text based logos, in this example i’ll stick with some simplest forms of text based logos. The logos are reverse alphabetically arranged below
I personally can visually categorize the above logos in many different categories but i’d like to leave tthat to you as your the ultimate end users and i think you should have the freedom to categories the logos according to your own pattern, but still if you are interested about some interesting categories you can check this.